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Stories travel, persist, inform, and unify.

Let's tell your stories and find your community.

vicuña in Argentina Run together. (Look top left in a browser.)

Members of a community delight in finding each other.

 
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ABOUT OUR FOUNDER

Kristen Taylor has brought massive audiences online together for more than a decade on celebrated, creative teams in journalism and entertainment. She was staff community lead for Serial Podcast, senior producer for Al Jazeera, associate director for PBS, online manager at the Knight Foundation, senior editor of a new community vertical at the Huffington Post, and director at PopTech – and has been trusted to define the online editorial voice in consulting for IBM, Yahoo, BBC News, Fusion TV, the National Outdoor Leadership School (NOLS), and "Doctor Who," among other clients.

 

Kristen's non-linear career includes teaching original courses at NYU's ITP graduate degree program on designing online community and she has run two successful Kickstarter projects for Saucy Magazine, a thematic print publication that examines the intricate ways we eat and a Kickstarter collaboration for The Salty Project. She has taught hundreds of students writing and close-reading, left her doctoral work at the University of Virginia to improve language in tech, and believes in cooking. She also weaves and makes cocktail hats.

 

More about Kristen's philosophy for connecting people:

* Things I Learned Working on Serial

* Laughter, Truth, and Timing

* Online Dignity and Digital Humanism


 

Our approach

 

01


We begin with research to understand the history of your organization and significant audience interactions.

 

 

02


Based on that data and the current state of your field, we make recommendations and craft strategy for creating content, editing workflows, and measuring reactions.

03


We can hire, train, workshop, edit, direct, produce, manage, and implement new strategy. Quite often, we build community over years for a group, and stay on retainer for when clients need us most.

Work

We specialize in long-term storytelling – in growing your audience over time. To do this, we create editorial strategy and multi-platform content for small companies as well as global organizations based on our years of experience.

Beginning with copy for social media all the way to the nuances in building resilient communities, we can make online materials and posts that expand your audience.

Through workshops, trainings, campaigns, and long-term consulting, we can strengthen your team toward a project launch or a more robust performance level every day.

We take a special interest in podcasts and podcast development.

Founder Kristen Taylor has produced new podcasts like Wonderland, and led community for the millions of listeners of the award-winning Serial Podcast.

For Serial, Kristen also handled internal press strategy and partnerships with Apple, Pandora, and Facebook's global audio player launch. She knows how to connect active and passive listeners and fans.

The Salty Project magazine
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The Salty Project

Making a universal food visible

Going through old notes, Kristen found an idea to go see where salt begins and realized salt is a universal foodstuff.

All humans need it, many animals cannot function without it, and some of us are driven to it, through migration and travel and curiosity.

In November 2017, Kristen went to Argentina, Mexico in December, then in January, Peru, Bolivia, Chile. There was a tire that blew off a rental in Death Valley, an engine that wouldn’t start in Utah. All of those stories are in a new print magazine, the first, of Salty.

This project is a collaboration with CW&T.

The project site is TheSaltyProject.com.

PRE-ORDER THE MAGAZINE (ships in April 2019)

PRE-ORDER THE VESSEL (ships with a magazine in April 2019)

Find more at @thesaltyproject and on The Salty Project Kickstarter.

On a salar in Bolivia, wading through forming salt crystals in the water before the sun sets.

On a salar in Bolivia, wading through forming salt crystals in the water before the sun sets.

In the salar in the Atacama Desert, where all sorts of colors are found near the salt and the mining operations.

In the salar in the Atacama Desert, where all sorts of colors are found near the salt and the mining operations.

Two types of flamingos graze the water in the Altiplano.

Two types of flamingos graze the water in the Altiplano.

Hire us

We work with companies on large and small projects.

Our conversations yield significant engagement for your audience.

 
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